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Web site: nylottery.ny.gov
New York Lottery’s “Mission for Education” campaign launches with singing contest for students
The New York Lottery today announced a new campaign reminding players of the Lottery’s core mission: providing aid for education across New York State.
Since its inception in 1967, the New York Lottery has contributed more than $48 billion in aid to education in New York State. In fiscal year 2012-2013, the Lottery contributed $3.04 billion to local school districts. Still, some New Yorkers are not aware that New York Lottery revenue benefits K-12 public schools in the state.
The new initiative will build awareness of New York Lottery’s mission by expressing appreciation for the role everyday New Yorkers play in helping to provide billions of dollars each year in Lottery aid to education through the purchase of Lottery tickets. As part of this program, the Lottery and its advertising agency, DDB New York, created a new television commercial featuring students singing “Thank You For Being A Friend,” written by Andrew Gold and made popular as the theme to “The Golden Girls,” to unsuspecting people who buy Lottery tickets in a convenience store.
To further promote its mission for education, the Lottery has launched a statewide contest to provide students with an opportunity to win $10,000, $5,000 or $2,500 to benefit their school’s music education program. Named “New York Sings” the contest offers students the opportunity to film themselves singing their own interpretation of “Thank You For Being A Friend.” The top five finalists from all submissions received will have their videos posted on the New York Lottery’s Facebook page. The prize winners will be selected by the Lottery’s Facebook fans, thus ensuring that everyone has the chance to participate through submission or by voting for their favorites.
“We wanted to spread the word of the New York’s Lottery’s commitment to our mission for education, and what better way to do that than with students thanking New Yorkers who help support their education through the purchase of Lottery tickets. The contest is just another way the New York Lottery can give back to schools in our state,” said Gardner Gurney, Acting Director of the Division of the Lottery.
About the New York Lottery
The New York Lottery continues to be North America’s largest and most profitable Lottery, contributing $3.04 billion in fiscal year 2012-2013 to help support education in New York State. The Lottery’s contribution represents 15 percent of total state education aid to local school districts.
New York Lottery revenue is distributed to local school districts by the same statutory formula used to distribute other state aid to education. It takes into account both a school district’s size and its income level; larger, lower-income school districts receive proportionately larger shares of Lottery school funding.
About the New York State Gaming Commission
The New York State Gaming Commission regulates all aspects of gaming and gambling activity in the state, including horse racing and pari-mutuel wagering, class III Indian gaming, video lottery terminal facilities at race tracks, the state lottery and charitable gaming.
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